How Do You Use Your ID Scanner Data?

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Lots of users are logging in to our online data dashboard to gain valuable insights about their customers (population, average age, the gender split, number of repeat customers, etc).  More ID scans means a better understanding of your customers. 

How are you implementing these insights into the day-to-day operation of your bar, club, casino, etc?  Have you changed your marketing and promotional campaigns?  Facebook or Twitter campaigns?  

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