At Yankee Stadium They Card Everyone

Great story in the Wall Street Journal about universal ID checks, where every patron purchasing alcohol is asked to show his or her driver's license. But the Yankees aren't the only smart ones.  TD Bank Garden where the Celtics play do it, as does the supermarket chain Fairway, as does Blockheads in New York City. As we've said before, check everyone's ID.  

However, why are these places still checking IDs like it's 1960? Technology has influenced every other aspect of the service industry - POS systems, OpenTable, Seamless.  Venues should check IDs with the latest technology - an iPod, iPhone or iPad based ID scanner. Have a legal record of who you , detect fake IDs that look just like the real thing, and become smarter about your customers. 

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